If you want to dominate local search and get found by customers right when they’re searching, your Google Business Profile (GBP) is the single most powerful asset you have. But the question is: How do you rank #1 on Google Business Profile?
Today, we’re sharing the proven insights that will help you skyrocket your GBP rankings and get your business in front of local customers before your competition even knows what hit them.
Let’s dive into the step-by-step blueprint for claiming and ranking your Google Business Profile in 2025.
Why Google Business Profile Ranking Matters More Than Ever
Google Business Profile (formerly Google My Business) controls how your business appears in local search results and on Google Maps.
Ranking #1 means:
- More clicks
- More calls
- More foot traffic
- More sales
In 2025, with near-me searches increasing 60% year-over-year, being #1 is no longer just “nice to have.” It’s a must-have for any local business.
Proven Insights to Rank Google Business Profile #1
1. Optimize Every Section of Your Profile (Don’t Leave Anything Blank)
Google wants complete, accurate info. That’s why a fully optimized profile ranks higher.
- Use your exact business name (no keyword stuffing)
- Choose correct and specific categories (primary + secondary)
- Write a clear, keyword-rich business description
- Add your accurate address, phone number, and website URL
- Set your business hours correctly, including holidays
Pro tip: Use keywords naturally in your description and services, but avoid overstuffing.
2. Get and Manage Customer Reviews Consistently
Reviews are like gold for GBP rankings. They signal trust, engagement, and quality to Google.
- Ask happy customers for reviews right after service
- Respond promptly and professionally to every review (positive or negative)
- Use keywords subtly in your review responses if possible
- Aim for a steady stream of new reviews not all at once
Pro tip: Use automated email or SMS follow-ups to remind customers to leave reviews.
3. Use High-Quality Photos and Videos to Boost Engagement
Visual content dramatically improves your GBP rankings by increasing clicks and engagement.
- Upload clear photos of your business location, staff, products, and services
- Add videos showing your business in action or customer testimonials
- Update photos regularly (Google favors fresh content)
Pro tip: Geo-tag photos if possible for local relevance.
4. Publish Google Posts Regularly to Show Activity
Google Posts keep your profile fresh and signal to Google that your business is active.
- Share offers, events, news, or new product launches weekly or biweekly
- Include strong CTAs like “Book Now” or “Learn More”
- Use relevant keywords naturally
Pro tip: Track post engagement and optimize your messaging accordingly.
5. Build and Maintain Accurate Local Citations
Citations are mentions of your business info across the web (local directories, review sites, etc.).
- Ensure your NAP (Name, Address, Phone) is consistent everywhere online
- Submit your business to local directories like Yelp, Yellow Pages, and industry-specific listings
- Fix any duplicate or incorrect listings
Pro tip: Use citation management tools to monitor and update citations at scale.
6. Leverage Questions & Answers (Q&A) on Your Profile
The Q&A section is an often overlooked goldmine for SEO.
- Proactively add and answer common questions about your business
- Use keywords naturally in your answers
- Monitor regularly to respond quickly to customer questions
Pro tip: Seed your profile with helpful Q&A before competitors do.
7. Monitor and Analyze Your Google Business Profile Insights
Google provides detailed insights on how customers find and interact with your profile.
- Track searches, views, calls, direction requests, and website visits
- Identify which keywords and queries bring the most traffic
- Adjust your strategy based on data (optimize your description, posts, photos accordingly)
Pro tip: Set monthly KPI goals and compare progress to stay on track.
Bonus Tip: Use Local SEO Best Practices to Support Your GBP
Ranking your Google Business Profile #1 is easier when your website and overall local SEO are strong.
- Optimize your website for local keywords
- Build quality local backlinks
- Use location pages or blog content to target city or neighborhood queries
A strong local SEO foundation helps Google trust your business and boosts your GBP rankings.
Final Thoughts: Consistency and Engagement Win the Race
Ranking #1 on Google Business Profile doesn’t happen overnight. It requires consistent optimization, active engagement, and regular updates.
But with these proven insights, you have the blueprint to outrank competitors and capture more local customers than ever before.
Ready to Rank Your Google Business Profile #1?
At Jay Technolabs, we specialize in local SEO and Google Business Profile management that drives real results. From optimization to review management and citation building, we’re your local growth partner.
📩 Reach out for a free consultation: growth@jaytechnolabs.com
🌐 Visit us: jaytechnolabs.com
Let’s make your business the #1 choice in your neighborhood!